HFM’s Brand Integration Division develops innovative ways for companies to engage their clientele through entertainment based marketing by providing storyline integrations, product placement, dialogue references, promotional campaigns, and sponsorships. Brand integration is the process of marketing through an entertainment project (Feature Film, T.V. Show, Documentary, Webisode, etc), by strategicly placing products in the production or creating storyline references to influence viewers. Brand integration has been proven to be a most effective way to market and allows a brand to be seen for many years to come through numerous platforms such as movie theaters, film festivals, TV networks, online media players, home video, video on demand, and more.
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